About
SAUDI INTEGRATED FOOD
Franchising
Who WE ARE
Saudi Integrated Food Franchising (SIFF) was established to bring together proven food innovation, decades of operational expertise, and world-class manufacturing capabilities under one Saudi platform.
Built on the legacy of Integrated Food Franchising and Al Habib Trading Company, SIFF is redefining how food is produced, preserved, distributed, and accessed across the Kingdom.
Brief history about founding
Habib Trading Company is founded, pioneering high-quality food supply and catering services for government institutions across Saudi Arabia.
Global Integrated Food Franchises is founded, marking the beginning of a regional food group dedicated to innovation, quality, and expansion.
Global IFF founds IFF Egypt, introducing centralized food production and the pioneering 2-Go concept, redefining on-the-go dining.
IFF Egypt leverages years of expertise and industry know-how to develop a market-ready, preservative-free sterilized ready meal with a shelf life of up to 24 months.
Habib Trading Co. and Global Integrated Food Franchises establish Saudi IFF, supporting Saudi Arabia's Vision 2030 through advanced food manufacturing, innovation, and decades of experience.
Construction begins on SIFF’s fully automated smart factory in Jeddah, creating a platform for food security, industrial innovation, and sustainable growth—designed to support the Kingdom’s ambitions and serve generations to come.
Karma is launched, a new B2B brand offering affordable, high-quality ready meals for business and retail markets.
280 Fahrenheit is launched, a premium B2C ready-meal brand redefining convenience through smart vending, online ordering from its dark stores, and a rewards-based sustainable tray-return system—“Forever. Fresh. For You".
Brief history about founding
Habib Trading Company is founded, pioneering high-quality food supply and catering services for government institutions across Saudi Arabia.
Global Integrated Food Franchises is founded, marking the beginning of a regional food group dedicated to innovation, quality, and expansion.
Global IFF founds IFF Egypt, introducing centralized food production and the pioneering 2-Go concept, redefining on-the-go dining.
IFF Egypt leverages years of expertise and industry know-how to develop a market-ready, preservative-free sterilized ready meal with a shelf life of up to 24 months.
Habib Trading Co. and Global Integrated Food Franchises establish Saudi IFF, supporting Saudi Arabia's Vision 2030 through advanced food manufacturing, innovation, and decades of experience.
Construction begins on SIFF’s fully automated smart factory in Jeddah, creating a platform for food security, industrial innovation, and sustainable growth—designed to support the Kingdom’s ambitions and serve generations to come.
Karma is launched, a new B2B brand offering affordable, high-quality ready meals for business and retail markets.
280 Fahrenheit is launched, a premium B2C ready-meal brand redefining convenience through smart vending, online ordering from its dark stores, and a rewards-based sustainable tray-return system—“Forever. Fresh. For You".
Our values
At SIFF, our values guide everything we do — from the way we innovate to the way we serve our partners and communities.
INNOVATION
INNOVATION
EXCELLENCE
INTEGRITY
RESPECT
QUALITY
ACCOUNTABILITY
SUSTAINABILITY
SUSTAINABILITY
SAFETY
COMMUNITY
TRANSPARENCY
INCLUSION
CUSTOMER FOCUS
COLLABORATION
AGILITY
INTEGRITY
PASSION
CREATIVITY
EMPATHY
WHY SIFF WAS CREATED
As demand grows for safer, smarter, and more sustainable food systems, traditional models face increasing challenges.
SIFF was created to meet this moment.
Combining advanced manufacturing, intelligent automation, and proven food technologies, SIFF delivers food solutions designed for the realities of modern Saudi Arabia.
